Heck!n Good
Packaging Design
Role | Product Designer
These dog treats were inspired by the online community, Dogspotting Society. I wanted to use their special lingo, such as "heckin" and "woofer" in the identity of these treats.
Dogspotting Society is especially close to my heart as I love seeing dogs from around the world and appreciate that there are others who are just as obsessed with their canine companions.
As a dog owner myself, I wanted to emphasize the wholesome ingredients that I look for when buying treats. I know that my dog has a better diet than I do!
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I also chose to add on the packaging that part of the proceeds would be donated to animal shelters.
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My pibble, Sid, approved of the Heck!n Good Woofer Wafers!
omg bonus picture of Sid doin a blep
I would suggest visiting Dogspotting Society on Facebook to catch up on the extremely vast vocabulary.