This commercial was produced in support of our Home Solutions product line. The new line is made up of tools new to the brand, aimed at new users. My main goal with this production was to broaden our representation of our users. Previously, we showed only a very narrow user base (older gentlemen) but I wanted to represent the people using our tool- people like me! I worked quickly through this production with the help of my vendor, Lyon Studios, to make this video a reality. I served as project lead, coordinating product, safety, storyline, and execution. We were able to also have a DP on set, adding to my goal of maximizing our shoot days with principle photography- something Dremel did not utilize previously. A second, but still important goal, with this production was to unify our global brand presence and make the most variations of this video in one order. Previous to me, the team would order one-off videos which would be "ripped and recycled" after production. With my methods, I am gathering all variations needed (retailers, social, etc) in order to have one production that serves all needs. Dremel moves closer to one global look with each step!

I served as lead for this commercial for Dremel's new Cordless UltraSaw 20Volt. I coordinated product, storyline, safety, and brand identity with help from our vendor, Lyon Studios. The aim of this video was to show the ease of use for this new cordless compact saw. I wanted to represent a growing user base- the female DIYer- which we had never represented before in this category. A personal goal for this project was to push this business unit into a more modern look & feel, as most photography and video for this product line was rather outdated.

New product Quick Start Guide created in support of the product launch. I served as the project lead for Dremel organizing product, production, and project management. Worked with both Dremel associates and Inexora to ensure that all product information and safety was correct while moving the brand towards an updated aesthetic. Produced by Inexora Media.

I served as project lead for our marketing department for this production. Ensured that the new product was represented correctly with the purpose to persuade viewers to purchase. This project was part of my incremental changes to unify the brand look & feel globally as we work to modernize our aesthetic.

I served as project lead for our marketing department for this production. Ensured that the new product was represented correctly with the purpose to persuade viewers to purchase. This project was part of my incremental changes to unify the brand look & feel globally as we work to modernize our aesthetic. Produced by Inexora Media.

New product Quick Start Guide created in support of the product launch. I served as the project lead for Dremel organizing product, production, and project management. Worked with both Dremel associates and Inexora to ensure that all product information and safety was correct while moving the brand towards an updated aesthetic. Produced by Inexora Media.